Appboy and The Drum are to host a panel discussion at The Drum Arms pub in central London which will explore how brands can leverage technology effectively to create personalised experiences for their customers.
During 20-23 March, The Drum Arms will act as The Drum's Advertising Week headquarter (and working pub) featuring activities, marketing insights, as well as entertainment. It is here that Appboy will be hosting its panel debate: Let's get Personal: Creating Experiences Customers Love.
Leveraging the right technology to deliver personalised customer experiences is a big challenge in the industry. Some brands have a ‘quick on the draw’ attitude when it comes to adopting new technology while others are increasingly automating processes to drive personalisation.
But with new technologies emerging every day, the race to remain relevant is more prevalent than ever. Some brands are attempting to gain an edge on their competitors through incorporating artificial intelligence (AI) into their products to solve common daily problems.
Procter & Gamble's (P&G) new Skin Advisor Service for its Olay brand, unveiled at last month's Mobile World Congress is helping 80 million women around the world with AI technology to spot "ageing zones" and using the information to make appropriate skin care recommendations.
What types of other personalised experiences can brands be creating for their customers?
The Drum and Appboy panel debate will attempt to tackle some of these grey areas and explore how brands can deliver highly personalised experiences across multiple devices, channels, and platforms.