V Festival rebrands to reflect diverse headline acts
Virgin V Festival has introduced a new logo and brand identity to reflect its diverse headline acts across different musical genres.
V Festival
The new identity, created by Form, has been launched to coincide with the first stages of marketing for V Festival’s 22nd year and will roll out across marketing communications and onsite at the festival parks in August.
The logo incorporates a set of bespoke letterforms alongside the Virgin V which has been integrated to work with the new direction and features a new colour palette developed to complement Virgin’s brand, with the logo is encapsulated within a red balloon ellipse.
The logo’s letterforms are drawn from a bespoke alphabet and set of numbers and glyphs that Form has created in collaboration with traditional sign writer and artist Archie Proudfoot. The idea is that the typeface will bring "increased brand equity to the festival" and will be used across all touch points from social media messaging to signage and merchandise.
“The Festival embraces many styles of music with a big rock headliner one year to a pop act the next, so we felt the new identity should communicate an upbeat, optimistic summer experience of music and good times.” said Form partner Paula Benson.
The studio has also created a comprehensive style guide together with a design kit-of-parts which have been handed over to the Festival Republic in-house design and marketing team to implement.