PubMatic overhauls marketing department with several key appointments
Adtech outfit PubMatic has announced several key hires in its marketing department with the appointment of Phil Buxton as vice president of international marketing, along with three new director-level appointments to the team in the US and APAC.
PubMatic's hires come amid a charm offensive on the wider adtech sector
The appointments come as PubMatic mounts a charm offensive on the global market, with the company recently launching header bidding capabilities into the mobile app space, and earlier in the year it boasted of “record financial results.”
Buxton will be responsible for coordinating PubMatic’s global marketing activities from his London base, and will be supported by Nigel Kwan, the company’s director of marketing for APAC, as well as Osbaldo Franco, director of marketing research, plus Imelda Suriato, creative services director.
Buxton brings with him over 20 year’s experience of the digital marketing sector, and was most recently chief marketing officer at The Drum, and also held a similar role at Exponential and Circus, formerly he was a journalist covering the sector.
All of the new appointees will report to PubMatic chief marketing officer Jeffrey Hirsch, with the company claiming Buxton’s appointment plus the additional hires were geared towards building on the momentum it was able to mount in 2016.
“PubMatic’s global presence has continued to grow, particularly over the past year, and Nigel, Osbaldo and Imelda all bring years of global marketing experience that will be invaluable to us as we continue this momentum,” added Hirsch.
Last year saw significant developments in the adtech sector, notably the widespread adoption of header bidding among publishers, one that PubMatic was keen to capitalize on. For instance, in the company’s most recent quarterly report, PubMatic reported that mobile-monetized header bidding impressions grew 50X year-over-year in Q4, while mobile web impressions monetized via header bidding technology increased over 4,800% year-on-year.
PubMatic had been rumored to have been seeking an initial public offering (IPO) three years ago, although the drying up of funding sources for late-stage adtech companies, plus the difficulties experienced by adtech outfits that have gone public are thought to have delayed such plans.
Despite the increasing number of advertisers willing to employ adtech, or programmatic, the wider sector has experienced a difficult period, with certain industry observers asserting that this is due in-part to the increasing dominance of 'the duopoly', ie Facebook and Google who collectively command over 60% of all digital media spend.