The Drum Awards for Marketing - Extended Deadline

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By John McCarthy, Opinion Editor

March 10, 2017 | 2 min read

20th Century Fox has released an artificial intelligence-themed short featuring Alien: Covenant’s Michael Fassbender android ‘Walter’.

The ‘Meet Walter’ short is co-delivered by chipset company AMD, the official CPU/GPU partner for 'Alien: Covenant'. It will benefit from the association with the artificially intelligent synthetic humans.

In the Alien cinematic universe,Walter represents the zenith of robotics... at a cost; he has been created by malevolent corporation Weyland-Yutani.

The short will debut during a screening of Alien at SXSW, with director Ridley Scott and Michael Fassbender in attendance, after which an exclusive poster will be given to fans.

Walter Poster

Ridley Scott said: “Partnering with AMD, one of the world’s leading technology companies, for our film’s ‘Meet Walter’ campaign, aligned perfectly with our vision of the incredible potential of AI that Michael so wonderfully brings to life through Alien: Covenant’s Walter,”

“In AMD we have a partner at the forefront of developing and implementing artificially intelligent technologies, showcasing where the future of AI may well be heading.”

Following the showing, viewers will receive a short look at scenes from Alien: Covenant. The movie is due for UK release 12 May 2017.

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