Champneys health spa appoints Zest to help reach a younger audience
Champneys, the oldest health spa group in the UK offering more than 150 treatments, has appointed Zest The Agency to manage its PR account, in a plan to grow its number of spa locations and reach expanded markets and audiences.
Zest has been tasked with extending the reach of traditional PR and building the recognition of the brand to reach new audiences.
Champneys, which is owned by the Purdew family, continues to innovate and expand after buying and growing the UK’s first purpose-built health spa, Champneys Springs, in 1978.
Tom Brown, communications director at Champneys Resorts, said: “The team at Zest PR were quick to identify our brand values and ethos and quickly translated that into a comprehensive PR strategy, which immediately bore fruit. They are well connected and clearly very experienced in bringing a journalist’s eye view to the PR challenge.”
Belinda Collins, managing director of Zest The Agency, added: "We are really pleased to win the PR account for such a well-respected brand like Champneys. Many people are aware that it is the epitome of quality, which at the same time is delivering cutting edge services. As part of its growth, they have asked us to help them reach a wider audience.
"The type of customers who are using Champneys has started to change and this includes younger men and women who are more health and lifestyle conscious."
Zest's approach is to take a closer look at the business and find stories not just for the traditional media, but to also target influencers such as bloggers, with a strategy of creating engaging themed content. They are also targeting regional, lifestyle and health and beauty press.
Zest The Agency is a creative agency based in Kent.
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