Beano Studios inks corporate comms deal with Borkowski Ltd
UK children's brand, the Beano, has appointed Borkowski Ltd to handle corporate comms to accompany the creative proposition the brand put forward in September 2016.
Dennis and Gnasher BBC
The new multi-platform Beano Studios now includes films, TV programmes, a digital network, live theatrical experiences, consumer products in addition to the long-lasting comic.
Borkowski Ltd is tasked with brokering senior level media and industry engagement to support Beano Studios as it drives commercial deals across all its platforms.
Emma Scott, chief executive of Beano Studios, said: “We have secured ongoing senior corporate counsel from Borkowski Ltd, as we look forward to helping to shape the next era for all things Beano. Borkowski’s heavyweight and long-term experience with big brands and personalities in the entertainment space makes them the perfect partner to help build fame for us.
"We have retained House PR to deliver consumer PR activation, continuing the consultancy that they started when Beano Studios went live last year.”
Andrew Olley, director, Borkowski Ltd, added: “Beano Studios has brought us in at an important stage in the lifecycle of the business. Beano's fantastic track record is one that we have tremendous respect for and we want to ensure that their unparalleled insights into the family market combined with this 21st century content proposition, gets the recognition that it deserves. The brand will always retain its child-like qualities, but we want to show the industry that its commercial potential is far from childish.”
Borkowski Ltd is a corporate and entertainment business agency serving clients like Talent Agency, Universal Music Group, Live Nation and more.