Singtel and DBS part of sponsorship lineup for Ultra Singapore 2017
Electronic Dance Music (EDM) Festival, ULTRA Singapore has announced new sponsors DBS Bank and Singtel for Ultra Singapore 2017.
Singel and DBS Bank to sponsor Ultra Singapore 2017
Ultra Singapore was recently upgraded to a full festival in 2016, with over 45,000 attendees across 67 countries watching top acts such as deadmau5 and Kygo.
The DBS Live Fresh Card is the official card for the festival, with cardholders enjoying discounts and perks on admission tickets. Singtel is the premium partner for Ultra Singapore 2017, with discounts for its customers.
These brands choice of sponsoring an EDM festival may jive against what brands might normally perceive about alcohol, as brands seek to penetrate into non-traditional markets.