Kong: Skull Island leaves an impression in LA in far-reaching experiential marketing campaign

Kong: Skull Island near Capitol Records

The footprints of indominatable ape King Kong are showing up across Los Angeles, helping to promote the return of the iconic beast to the American mainland.

The experiential activity brought to life by Grandesign touched down at five points in LA to generate buzz around the return of the franchise to the silver screen.

The footprints, first spotted by Adweek, were spotted in Los Angeles’ Dockweiler Beach, near Capitol Records HQ, Microsoft Square, Runyon Canyon and Dolby Theatre.

Here are some of the reactions to Legendary Pictures' activity.

The activity builds upon work the studio has done with waxworks Madame Tussauds exhibitions across New York and London created to build the mystique around Skull Island, the movie’s setting.

The campaign bares some of the hallmarks expressed in 2016 in London, when the StayPuft Marshmallow Man left an impact in the city in some ambitious experiential activity.

The movie launches 10 March in the UK and US.

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John McCarthy

John is an entertainment marketing reporter at The Drum. He writes about the amazing marketing stories coming from the movie, TV, music and video game industries. He's also the hunt for the weirder trends in marketing and advertising.

Fuelled by tea.

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