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Good road scents: Singapore buses infuse diesel fumes with sweet smells

Tower Transit hopes to entice commuters with its road scents / Tower Transit Facebook page

Smelling the diesel fumes on your bus ride might be a thing of the past, as Singapore bus operator Tower Transit rolls out a fragrance for its bus services according to BBC News.

Commuters quizzed mostly had good reactions, with some being unable to tell the difference.

The fragrance inspired by gardens and greenery, with a “green note,” with components like peppermint, eucalyptus and damask rose. Tower Transit hopes to keep commuters coming back and even tempt people to ditch their cars with this scent.

“We see ourselves as being in the business of moving people, not buses. Both involve the operation of buses, but the difference is that everything we do is designed around the passenger, not the vehicle. It’s a fundamental shift in thinking which recognises that bus services are in some ways a lifestyle offering. Soft touches like the TTS scent are aimed at redefining the customer experience on board a public bus,” said Glen Lim, group communications director, Tower Transit.

While there are no plans to roll out the fragrances full time, the bus operator isn’t ruling out developing more fragrances for festive periods.

Advertising with smell is not a new thing, but time will tell whether a bus’ smell will entice commuters back on board.

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Benjamin Cher

Benjamin Cher is The Drum's APAC reporter, reporting on the interesting and quirky nuances of digital marketing and technology in the region. Based in Singapore, he has interviewed major brands such as Dell, Lenovo and IBM before, covering an extensive range of topics from cyber security to innovation. In his time at the drum, Benjamin has covered issues ranging from influencer marketing to data analytics to startups.

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