What marketers need to know about DMPs
The Drum, in association with Relay42, has hosted a webinar on Data Management Platforms (DMPs) to help marketers overcome many of the hurdles associating with implementing the platforms.
A panel of experts from InBeacon and Relay42 discussed the latest technologies – from cross-channel orchestration to beacon technology – giving marketers everything they need to know about DMPs from the ground up.
DMPs have been a big topic of conversation in the industry with over 90% of brands planning to use them by 2018. But challenges remain. In a study by ExchangeWire, and Weborama, 48% of respondents reported difficulties in implementation of data sets, while 45% found a ‘lack of knowledge’ to be a further barrier to adoption of DMPs.
This webinar gives marketers new tips and strategies on how to fully utilise DMPs and hears from Simon Bloom, commercial director of UK at Relay42, Matilda Kristoffersson, lead solutions architect at Relay42, and Remco Bron, CCO & founder at InBeacon.