Mastercard has confirmed that Asia Pacific CMO Sam Pemberton-Ahmed has left for another role in the industry.
Ahmed led the marketing for the Asia Pacific region, as well as Mastercard’s ‘digital and ecommerce engine’, an in-house data project that drives the insights behind many of its campaigns in his close to three and a half year tenure.
Ahmed discussed the insights driven by the project at Spikes last year, revealing that the data ended up forming the basis of a major campaign with Bollywood actor Anil Kapoor which highlighted India’s unsung heroes under the title of #PowerOfOne.
Mastercard confirmed his exit with a statement: “After more than three years with Mastercard, Sam Pemberton-Ahmed will be moving on from his position as senior vice president of Marketing in Asia Pacific.
"During his tenure, Sam was instrumental in establishing the organization’s digital marketing strategy across the region, and the development and execution of many successful campaigns. He also built up a strong and focused marketing team - one that is very well placed to continue raising the bar for the brand. Mastercard wishes him well in his future endeavors.”
Mastercard would not comment on who would replace him, and it is not yet known what his new role will be.
Alongside his role at Mastercard, Ahmed was appointed by the WFA last year to lead its CMOForum in the region, a task he still plans to continue. Speaking to The Drum at the time, he outlined key priorities for marketers in Asia Pacific, including leveraging the huge growth in ecommerce set for key markets.