Mastercard Asia Pacific CMO Sam Ahmed departs

Sam Ahmed leaves his role as APAC CMO of Mastercard

Mastercard has confirmed that Asia Pacific CMO Sam Pemberton-Ahmed has left for another role in the industry.

Ahmed led the marketing for the Asia Pacific region, as well as Mastercard’s ‘digital and ecommerce engine’, an in-house data project that drives the insights behind many of its campaigns in his close to three and a half year tenure.

Ahmed discussed the insights driven by the project at Spikes last year, revealing that the data ended up forming the basis of a major campaign with Bollywood actor Anil Kapoor which highlighted India’s unsung heroes under the title of #PowerOfOne.

Mastercard confirmed his exit with a statement: “After more than three years with Mastercard, Sam Pemberton-Ahmed will be moving on from his position as senior vice president of Marketing in Asia Pacific.

"During his tenure, Sam was instrumental in establishing the organization’s digital marketing strategy across the region, and the development and execution of many successful campaigns. He also built up a strong and focused marketing team - one that is very well placed to continue raising the bar for the brand. Mastercard wishes him well in his future endeavors.”

Mastercard would not comment on who would replace him, and it is not yet known what his new role will be.

Alongside his role at Mastercard, Ahmed was appointed by the WFA last year to lead its CMOForum in the region, a task he still plans to continue. Speaking to The Drum at the time, he outlined key priorities for marketers in Asia Pacific, including leveraging the huge growth in ecommerce set for key markets.

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Charlotte McEleny

Charlotte McEleny is The Drum's Asia Editor, charged with finding all the interesting industry news and insights from the Asia Pacific region. During her year in Asia, she's covered topics as wide ranging as industry overwork to artificial intelligence, and interviewed top CMOs such as Alibaba's Chris Tung, and world famous creatives such as Rankin.

Based in Singapore, she travels the region regularly, attending and presenting at many top events, such as Spikes, Ad Week Asia and Innovfest.

Prior to her role as Asia Editor, she spent 10 years working across the London marketing trade magazines, even picking up an award for Best Digital Team at the PPA Digital Awards during her spell as digital editor at Marketing.

All by Charlotte