Comedy Central to launch five original shortform series on Snapchat, YouTube and Facebook

The network’s latest slate of shortform shows includes Bad Snappers, fronted by comedy duo Georgie Fuller and Danni Jackson

Comedy Central International, the network's non-US arm, is set to launch five original shortform series made exclusively for Snapchat, YouTube, Facebook and to sit on the its Play app and website.

Snapchat is the leading platform for Comedy Central’s shortform output, with three of the five series debuting on Snapchat first, and lengthened for other platforms.

The digital-only slate includes the following:

‘Bad Snappers’, a Snapchat Discover series made up of ten 60-second sketches with up-and-coming female comedy duo, Georgie Fuller and Danni Jackson. The series will also air on Comedy Central’s YouTube and Facebook pages, and its own properties.

‘Hotline Tings’, a confessional series made up of ten 90-second episodes to air on Snapchat Discover, with three-minute versions created for Facebook, YouTube and its own properties.

‘Josh Investigates’, a news series fronted by YouTube star Josh Pieters, debuting with six 90-second episodes on Snapchat Discover and six 4-minute episodes for YouTube, and its own properties.

‘Totally Reported’, an investigative series fronted by Lennon McJonathyn, which debuted in February with two pilot episodes on YouTube, Facebook and online on Comedy Central UK.

‘Absolutely Fine’, a series centred around the everyday life of British comedian Tom Rosenthal, that will include five 4-minute episodes on YouTube and Comedy Central UK.

At its upfront last year the network unveiled nine new shortform series exclusively produced for its Snapchat Discover channel, while it renewed four existing series including its best forming hit ‘Quickie with Nikki’.

The Viacom-owned network was an early partner to the Discover platform and launched its first original series on Snapchat in December 2015.

Claire McArdle, VP of comedy development at Comedy Central International, said: “We’re heavily investing in a diverse slate of short form content across our digital platforms such as Snapchat, YouTube and Facebook and exploring new ways to work with emerging and established talent.

“It allows us to reach our audience where they are already consuming content and it gives us the continued opportunity foster and grow our talent relationships within the Comedy Central International family.”

Jessica Goodfellow

The Drum's media reporter covering everything from publishing, TV, social media, radio and technology.

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