Columbus Crew land biggest ever sponsorship deal with Acura partnership
Major League Soccer (MLS) side Columbus Crew have announced luxury carmaker Acura as their new shirt sponsor in what is reportedly the ‘the single largest annual business deal in the club’s history’.
Columbus Crew's new kit featuring the Acura sponsorship
The deal will span the 2017, 2018 and 2019 MLS seasons and also sees Acura as Columbus Crews’ automotive partner.
Acura will also have branding around the club’s Mapfre Stadium, including vehicle displays main scoreboard, exterior and pitch side advertising.
"As the home for the development and production of the majority of Acura vehicles, Central Ohio is a very special and important region for the Acura brand and our associates," said Jon Ikeda, vice president and general manager of Acura.
"We look forward to our new partnership with Columbus Crew SC, and to working together to take the soccer experience in Ohio to the next level.”
Andy Loughnane, president of business operations for Columbus Crew added: “We remained hopeful from day one that a brand with strong local ties would be in position [to sponsor] ... which is why Acura is such a great fit.”
Acura replaces the clubs former sponsor Barbasol and will kick off their sponsorship on 4 March when the club takes on Chicago Fire.