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Innovation Stories, brings the highlights of SXSW to London with speakers from RBS, Aardman, Domino's and top agencies

Innovation Stories

London will host a SXSW cooldown session 'Innovation Stories' late in March to chew on the most prominent trends, learnings and technology to come out of the annual festival in Texas.

Speakers attending the event at Digitas' Brick Lane Wednesday 29 March come from brands including RBS, Aardman, Domino's in addition to agency talent from the likes of Karmarama, We Are Social, Mr President, Ogilvy and more. The session has been split into four areas of interest: innovation stories, startups, talent, and what's next.

Kristen Bennie, head of open experience, RBS, will lead the opening keynote, followed by Dan Efergen, creative director at Aardman, Sara Canavan, product owner at Domino's Pizza and Tom Ollerton, innovation director at We Are Social will follow to talk innovation.

Next, Friday Club London founder Richard Fearn will take attendees through some of adtech's hottest startups.

Talking talent will be Mike Islip, chief executive, DigitasLBi, Pip Jamieson, founder of The Dots, Tolu Farinto, founder of LFA, and Nicole Yershon, founder of Ogilvy.

And finally, Hattie Matthews, managing partner, Karmarama, Lorenzo Woods, chief innovation officer, DigitasLBi, will talk tech, with Laura Jordan-Bambach, creative partner, Mr President and co-founder, SheSays taking the creative angle.

The event also promises to show live demos of the newest tech from HoloLens and Google, insight into the latest innovations from companies like Aardman and Domino's, discussions on talent strategy, a download on the latest tech trends coming out of SXSW Interactive.

Taking the end note is Tracey Follows, chief strategy and innovation officer at the Future Laboratory.

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John McCarthy

John is an entertainment marketing reporter at The Drum. He writes about the amazing marketing stories coming from the movie, TV, music and video game industries. He's also the hunt for the weirder trends in marketing and advertising.

Fuelled by tea.

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