Boston agency Sleek Machine hires Eric Freedman as chief strategy officer
Eric Freedman joins creative agency Sleek Machine as its chief strategy officer, the company announced today.
Freedman will oversee brand strategy, communications planning, consumer insights and analytics for Sleek Machine while also joining the agency’s leadership team in new business efforts and organic partnership growth.
Most recently, Eric was SVP, sales, marketing and business development at Quantum Designs, a nutrition technology company. Prior to that, he was at the strategic branding agency Mechanica where he oversaw innovative programs for clients including Boston Beer, Houghton Mifflin, Symantec, Fast Company and Partners in Health. Other posts include group account director, head of interactive services at Modernista!, leading campaigns for (RED), Stop Handgun Violence, Rockport and Cadillac.
“Eric’s skill set is a unique and ideal match for how our company best works with its client partners,” said Tim Cawley, co-founder and chief creative officer at Sleek Machine. “Not only does Eric have deep agency experience with measured success, but he’s worked with several growth-oriented companies where he has honed an expertise to analyze complex propositions and distill them into powerful, problem solving and remarkable brands.”
Freedman added: “I’m extremely proud to join the immensely talented team at Sleek Machine. I’m looking forward to bringing additional fresh energy, perspectives and insight to continue fueling the agency’s unique, agile model in addition to their prolific and creatively outstanding work.”