Madame Tussauds unveils Kong: Skull Island exhibit around its movie launch

Kong being transported through London

Madame Tussauds is co-promoting the return of King Kong to the silver screen with an inquisitive stunt in which the waxworks apes on visitors by pretending they have captured the world famous beast.

A giant animatronic head, clocking in at around eight foot, has touched down in waxworks in London and New York as part of the brand's partnership with Legendary Pictures.

The displays will look to immerse visitors in the tropical world of Kong: Skull Island, taking them through hazardous jungle, spider-infested crannies and more.

The robotic head, made from 64 square metres of faux hair, took 72 days to build and create by 33 team members, it will feature in the venues in March.

Edward Fuller, general manager at Madame Tussauds London, said: “Creating such a large and life like animatronic figure is a first for the attraction and we cannot wait to share it with our visitors.

"The experience will transport guests who dare enter to the islands of the South Pacific and give them a chance to embark on their own mission of discovery. Alongside our first wax figure of Tom Hiddleston, as Captain James Conrad, they’ll be able to feel the roar of the king of the jungle.”

The activity coincides with the release of the movie 10 March in the UK.

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John McCarthy

John is an entertainment marketing reporter at The Drum. He writes about the amazing marketing stories coming from the movie, TV, music and video game industries. He's also the hunt for the weirder trends in marketing and advertising.

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