Grow Sheffield, in partnership with Trees for Cities and with support from The Drum, will be working with local residents to transform Wybourn Estate in Sheffield with a new green space in the hope to improve community members' willingness to connect with nature.
At the Marketing Can Change the World awards, The Drum promised to put its money where its mouth is by planting a fruit tree for every award winner on the evening resulting in over 30 fruit trees being donated and planted.
Abundance co-ordinator at Grow Sheffield, Lucy Corcoran, expressed her excitement of the new additions to the area adding: “The orchards will feed and bring together many future generations of Sheffielders.”
David Elliot, chief executive at Trees for Cities, notes the importance for the orchards in the community and cited how the planting will help increase community engagement with the local schools and groups in the surrounding area helping on the day. He said: “The community orchard is a wonderful example of how an urban space can be transformed, with and for the community.”
While deforestation is considering an issue of developing countries, it was revealed late last year that the UK is now cutting down more trees than it is planting for the first time in 40 years.
The Drum's editor, Stephen Lepitak, noted the efforts to address the problem saying: "There has been a concerted effort by some sections of the media and marketing sector to help in some small way to reserve the deforestation of England, be it via the The Drum's Do It Day activities to plant tress with Dennis Publishing, which has resulted in thousands being planted, or Adshel Live London, which is also working with Clear Channel Outdoor planting a tree next to every digital phone booth erected across London this year.
"We all know how much we depend on trees for survival and more needs to be done across the industry and other industries to see it happen in the future."