Creatives at PersonaBots.com have created a rather convincing Facebook Messenger chatbot, a close approximation of 50 Shades of Grey sadist, Christian Grey.
Based on E.L. James' character and tying in with the launch of 50 Shades Darker, the bot is capable of heated conversations with Facebook users.
The Drum took a run at Christian to test his chat, here's how that went.
Try the bot here. The Drum can't publish where the above conversation went next.
The bot culminates just some activity around the release of 50 Shades Darker. Universal Pictures ran a 360 video ad campaign across the web for the movie, and it went into detail about the success of the drive with The Drum.