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Google rolls out fact check feature in new markets as it steps up fake news fight

Google rolls out Fact Check in three more countries as it steps up fake news fight

Google has doubled down its assault on fake news, rolling out its fact check feature in three more countries.

The tool will now be available to users in Argentina, Brazil and Mexico. A 'fact check' label will now appear for readers in these regions alongside established tags like 'opinion' and 'in-depth' in Google News search results and in the Google News and Weather App.

When Google launched fact check last year ahead of the US election the company's head of news Richard Gingras said it would "help readers find fact checking in large news stories".

Google determines whether a fact check is needed for a news story using a claim review technique, it also looks for sites that follow commonly accepted criteria for fact checks.

Along with Facebook, Google's ability to quash fake news before it's widely read has been under increasing scrutiny over the past six months. Facebook has introduced a series of updates to combat fake news including adding new features to its Trending Topics section which in the past has been responsible for distributing fake stories about Hillary Clinton and 9/11.

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Rebecca Stewart

Rebecca Stewart is a reporter at The Drum with a remit to cover the latest developments in social media marketing and wider industry news. Based in Glasgow, she has interviewed key figures from brands like Airbnb, Amnesty International, Facebook and Spotify. She has covered international events in Berlin and Amsterdam, as well as Advertising Week Europe.

All by Rebecca