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Snap Technology

Snap ad exec Sriram Krishnan quits to spend more time with family

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By John Glenday, Reporter

February 20, 2017 | 2 min read

Snap ad executive Sriram Krishnan has snapped after enduring a weekly commute from hell for the past year shuttling between offices in San Francisco and Los Angeles, choosing to call it a day and spend more time with his wife.

Krishnan’s departure is an inauspicious timing for Snap which is poised to undergo its long-awaited IPO, sparking gossip that Krishnan, a former Facebook Audience Network executive, had less than high hopes for the launch.

Scotching such suggestions in a Twitter post however Krishnan said he was simply seeking to relocate to the Bay Area to spend more time with Aarthi Ramamurthy, founder of camera and gadget rental start-up Lumoid, family and friends.

Further dispelling such fears are the latest ad growth figures contained within Snap’s IPO filing, which show revenue reaching $400m in 2016, a six-fold increase on the $59m recorded in 2015.

Snap has confirmed the departure but provided no further comment.

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