ZTE cancels 'design our phone' project as crowdfunding efforts fall short
Chinese phone brand ZTE has cancelled a crowdfunding initiative to create a smartphone designed by the public.
‘Project CSX’ had 190 backers but was far off its $500,000 target with just $36,000 pledged so far.
The design promised to allow users to interact via voice control and eye tracking but analysts had been sceptical about the features.
According to the Kickstarter page, ZTE said it cancelled the project based on “feedback” but assured “this doesn’t mean the project is over”
“We are re-evaluating the device for the winning Project CSX idea - an eye-tracking feature with self adhesive backing - and it will be implemented based on your feedback,” read the statement.
According to ZTE “thousands of customers” voted for the phones features and backers who had pledged $199 were due to receive the phone had the project been successfully funded. Those who have pledged will receive a refund.