The Drum Awards for Marketing - Extended Deadline

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By Rebecca Stewart, Trends Editor

February 17, 2017 | 1 min read

Twitter's Q4 results for 2016 were unveiled last week, and as part of The Drum's new #BreakingSocial series, Social Chain chief executive Steve Bartlett has pulled together some thoughts on why the social giant may have fallen short of Wall Street estimates.

Bartlett believes Twitter only has itself to blame for making a quarterly net loss of $167m in the last three months of 2016. He says compared to Facebook, the platform doesn't have "solid enough data sets" on its users to be able to deliver "powerfully precise ads" in the same way Facebook does.

He's also of the opinion long-term Twitter may benefit from a 'Trump bump' thanks to the president's reputation as a "hysterical Twitter addict."

You can watch Bartlett's take on the news above.

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