Ad of the Day: One Campaign proves 'none of us are equal until all of us are equal' with 'Poverty is Sexist' film
There is nowhere on earth where women have the same opportunities as men - that’s the startling point made by the One Campaign in a hard-hitting new film which calls on viewers to take action for those most affected by gender inequality, those living in extreme poverty.
Created by Don’t Panic, the film shows women at every stage of their lives being told ‘No,’ whilst nodding to issues like gender roles and the treatment of women in the workplace.
Every moment in the film is based on stories covered by the news, rather than just artistic license or assumptions, to act as a rallying cry to activists to include issues like child marriage and girls’ access to education in the call for equality.
“You don’t need to be a girl in Uganda to understand what it would mean to be held back from school because you have your period. You don’t need to be a woman in Congo to imagine what it would feel like to be denied a bank loan because you don’t have a husband. Our message with this campaign and this film is that it’s time to stop leaving the women who are most disenfranchised out of the conversation. None of us are equal until all of us are equal,” explained Meagan Bond, One Campaign’s creative director.
Joe Wade, managing director at Don’t Panic, added: “We’re very proud to work alongside One and to help raise awareness of an issue that has become more crucial and relevant than ever. The film aims to distill the negativity women and girls face into a small but incredibly powerful word: No.”
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