Demand for ‘Stranger Things’ season 2 trailer spikes during Super Bowl LI

Demand for ‘Stranger Things’ season 2 trailer spikes during Super Bowl LI

Two things that has the U.S. buzzing: Super Bowl LI and Stranger Things, the popular Netflix series. But how do the two overlap? The teaser trailer for Season 2 was launched during the big game on Feb. 6.

Demand for the series increased 257 percent overnight in the U.S. after the game, according to Parrot Analytics’ global TV demand measurement standard.

The ad starts off with a walk down memory lane to the 1980s as two siblings fight, one saying “L’Eggo My Eggo.” But if you thought that was going to be it, you were very wrong. With deep breathing and foreboding music, the trailer dissolves, featuring characters Dustin (Gaten Matarazzo), Mike (Finn Wolfhard) and Lucas (Caleb McLaughlin) dressed in “Ghostbusters” costumes, a nod to the premiere of Season 2 on Halloween.

Based on real-time data captured by Parrot, the spike for the series increased by over three times on Feb. 6 in the U.S., compared to the previous day.

According to a comparison with Westworld, HBO’s thriller series, and Doctor Who, BBC’s sci-fi drama, Stranger Things outperformed in the same period.

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Haley Velasco

Haley Velasco is a writer based in Chicago, IL, who has a background in PR for a sports media company and has reported on a variety of topics, including sports, opinion, politics and celebrity news. Based in the Windy City, she covers industry happenings in the Midwest and throughout North America. She has been reporting for The Drum since May 2016.

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