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Creative Valentine's Day LGBT

#LoveIsLove creative challenge brings LGBT leads to famous ads including Wonderbra, Milk Tray, Coca-Cola and more

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By Gillian West, Social media manager

February 14, 2017 | 3 min read

It's Valentine's Day and as far as The Drum is concerned #LoveIsLove.

Over the years we've seen brands slowly begin to introduce LGBT characters and themes into their ads - from Honeymaid's 'This is Wholesome' to Skittles' 'Share the Rainbow' in celebration of London Pride.

But, as photographer Bronac McNeill pointed out in her opinion piece, 'Sex sells, but what about sexuality?', the majority of these ads usually only feature 'normal' looking gay, white men.

So, for Valentine's Day, in addition to sharing all of this year's loved-up campaigns, we've asked creatives to reimagine their favourite classic ads featuring a host of diverse LGBT characters.

Here we round up our favorite entries to share including This Gurl Can, an all-new Diet Coke Break and a reworking of Volkswagen's famous 'Think Small'.

This Gurl Can

This Gurl Can

Credit: Matt Knowles

Apple: Think Different

Think Different

Credit: Connor & Charlie (Karmarama)

Think Small

Think Small

Credit: Sarah Hiraki (Essence)

Hello Girls

Hello Girls

Credit: Consider

Lynx Effect

Lynx Effect

Credit: Sam Carter

Milk Tray: All because the lady loves...

Milk Tray

Credit: WATB Creative

Visa: Running Man

Visa

Credit: Tim Glister

Wonderbra

Hello Boys

Credit: Adam & Ted

Diet Coke Break

Diet Coke

Credit: Consider

Coca-Cola: Taste Freedom

Coca Cola

Credit: Beatrix Sackey

Burger King

Burger King

Credit: WATB Creative

To keep up to date with all the latest advertising, creative and design work from around the globe visit The Drum's Creative Works homepage.

Creative Valentine's Day LGBT

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