Retail e-commerce brought in $109bn in US last quarter
Comscore today reported Q4 2016 U.S. retail e-commerce spending from desktop computers and mobile devices. For Q4 2016, $109.3bn was spent online, marking an 18% increase versus the same quarter in 2015.
The majority of online buying occurred on desktop computers, with $86.6bn spent, up 13% versus one year ago. Meanwhile, spending on smartphones and tablets contributed $22.7 billion, with a significantly higher year-over-year growth rate than desktop at 45%.
Overall, mobile accounted for 21% of total digital commerce dollars in Q4 2016, which is mobile's highest recorded share of online sales for a single quarter since Comscore began measuring m-commerce in 2010.
This mobile share of digital commerce dollars grew considerably from 17% a year ago and from only 4%in Q4 2010. Smartphones and tablets have become increasingly important to online buying with every succeeding year.