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#LoveIsLove Valentine’s challenge: Reimagine classic ads with LGBT leading roles

Can you improve classic ads by reimagining them with LGBT leads?

Slowly but surely more and more brands are beginning to include LGBT role models in their ads with Tiffany & Co, Honeymaid and Kellogg’s just a few of the brands embracing diversity.

However, looking at these ads there’s still stereotypes at play with the majority of LGBT-led ads featuring gay, white men.

Taking the lead from photographer, Bronac McNeill, who wrote on Friday “it’s time for the industry to put its money where its mouth is and push clients into creating more ads with real diversity of sex, gender, creed and colour,” The Drum is issuing a challenge to all of you to reimagine your favourite classic ads with diverse LGBT leads.

You have until the end of today to scamp up your ideas and send them in .jpg form to natalie.mortimer@thedrum.com and gillian.west@thedrum.com or send them to @TheDrum on Twitter using the hashtag #loveislove.

The ads will be shown on The Drum tomorrow (Tuesday 14 February) in celebration of Valentine’s Day.

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Gillian West

Gillian West manages the Creative Works section of The Drum covering weekly round-ups, Ad of the Day, Creative Work of the Week and Creative Work of the Month.

All by Gillian