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#LoveIsLove Valentine’s challenge: Reimagine classic ads with LGBT leading roles

Can you improve classic ads by reimagining them with LGBT leads?

Slowly but surely more and more brands are beginning to include LGBT role models in their ads with Tiffany & Co, Honeymaid and Kellogg’s just a few of the brands embracing diversity.

However, looking at these ads there’s still stereotypes at play with the majority of LGBT-led ads featuring gay, white men.

Taking the lead from photographer, Bronac McNeill, who wrote on Friday “it’s time for the industry to put its money where its mouth is and push clients into creating more ads with real diversity of sex, gender, creed and colour,” The Drum is issuing a challenge to all of you to reimagine your favourite classic ads with diverse LGBT leads.

You have until the end of today to scamp up your ideas and send them in .jpg form to natalie.mortimer@thedrum.com and gillian.west@thedrum.com or send them to @TheDrum on Twitter using the hashtag #loveislove.

The ads will be shown on The Drum tomorrow (Tuesday 14 February) in celebration of Valentine’s Day.

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

All by Gillian