Brands celebrate Galentine's Day with Marks & Spencer, Interflora and more jumping onboard

Brands celebrate Galentine's Day with Marks & Spencer, Interflora and more jumping onboard

Tomorrow may be Valentine's Day but the 13 February unofficially marks Galentine's Day - a day of celebration first coined by TV show Parks and Recreation character Leslie Knope.

This year brands have been quick to recognise the increasingly popular holiday, with Marks & Spencer, Asos, Malibu and Interflora taking to social media to toast to "ladies being ladies."

Those confused about the origins of Galentine's Day should look no further than series two of NBC's Parks and Recreation, in which Amy Poehler’s character Leslie Knope explains: "Every February 13, my lady friends and I leave our husbands and our boyfriends at home, and we just come and kick it, breakfast-style. Ladies celebrating ladies. It's like Lilith Fair, minus the angst. Plus frittatas."

The occasion has become somewhat of a cultural phenomenon, with Moonpig selling Galentine's Day cards and data from Pinterest revealing that searches for 'Galentine's Day Ideas' have seen a whopping 1780 per cent year-on-year increase.

Take a look at how big brand names are marking the occasion below:

Penguin books is asking women to name their icons and for every use of the hashtag #EveryWoman has said it will donate money to Women's Aid refuge centres

Asos unveiled some anti-Valentines denim, putting a twist on the classic 'Roses are red...' verse

Marks & Spencer took the opportunity to push its homeware range

Nisa Local, meanwhile, took the opportunity to promote the fact it sells cocktail ingredients

Unsurprisingly Ann Summers took a less anti-romance stance than Asos

Malibu said it had the Valentine's cocktails covered

And Ahmad Tea has something for the tea-lovers

Accessorize took to Twitter to share some gift ideas

Hulu reminded Parks and Recreation fans they could watch unlimited Leslie Knope moments online

Remington is running a competition for best friends to enter together

Interflora shared a choice François de La Rochefoucauld quote

And Girl Scouts of America gave us five reasons to celebrate the unofficial holiday

Take part in The Drum's #LoveIsLove Valentine's challenge and help us reimagine classic ads with LGBT leading roles.

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