The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Brand Purpose Technology Facebook

Facebook Safety Check will now help people find shelter and food in a crisis

Author

By Rebecca Stewart, Trends Editor

February 9, 2017 | 2 min read

Facebook has updated its Safety Check feature with tools designed to let people find food or shelter in an emergency situation.

facebook_updates_safety_check.png

Facebook Safety Check will now help people find shelter and food in a crisis

The social network has added a new service to called Community Help to the platform in order to let people find and give help, and message others to connect during a crisis.

"To start, we will make Community Help available for natural and accidental incidents, such as an earthquake or building fire," said the company's vice-president of social good Naomi Gleit, in a blog post.

"We’re also starting in the US, Canada, Australia, New Zealand, India and Saudi Arabia for the first couple of weeks, and as we learn more about how people use the product, we will look to improve it and make it available for all countries and additional types of incidents."

The updates were made after Facebook found individuals using their own groups and posts on the platform to offer help, and it talked with experts, humanitarian relief organizations and its own in-the-field researchers to discover how to improve the service.

Brand Purpose Technology Facebook

More from Brand Purpose

View all

Trending

Industry insights

View all
Add your own content +