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Marketing technology platform Tune announces new chief technology officer

Tune announces Dan Koch as new chief technology officer

Seattle-based Tune recently announced industry veteran and software architect Dan Koch as their new chief technology officer (CTO). As CTO, Koch will be responsible for Tune’s product and engineering teams, spanning more than 100 technical professionals including the Tune Marketing Console and HasOffers.

Koch was previously a director of engineering and in-app marketing at Tune. Tune had previously acquired Artisan Mobile, where Koch served as director of product development. Artisan was the industry’s first mobile experience management (MEM) platform, allowing businesses to analyze, manage and enhance their existing mobile applications in real-time without writing code or resubmitting to app stores.

"Marketers are in a constant struggle with the gap between what they need to do to succeed and what their marketing technology makes possible. By aligning the product and engineering talent we have at Tune, we can deliver something that obliterates this gap: the ultimate marketing stack that ties a comprehensive understanding of the user into everything a marketer needs to do to win,” Koch said.

“Dan has shown an incredible aptitude for bringing together product and engineering disciplines, but most importantly his management style is humble and respectful to those he serves while passionate and inspired toward innovation," said Peter Hamilton, CEO and partner at Tune. "If you met Dan, you’d be wowed by his unique combination of intellect and genuine care. Most importantly, he will help to demonstrate and foster our chief value at Tune which is to be excellent to each other.”

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Laurie Fullerton

Laurie Fullerton is a writer based in Boston, MA with a background in business, sports, community, medical and travel writing. She has been a newspaper editor in the Boston-area, a sports writer covering yacht racing and a community reporter. She has been reporting for The Drum since October 2015.

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