“It’s a launch that’ll put the power of live streaming in the hands of hundreds of thousands of talented creators, giving them a more intimate and spontaneous way to share their thoughts, lives and creativity,” YouTube said in a blog post.
YouTube said mobile live streaming has been built directly into its app, allowing users to go live simply by opening YouTube and hitting the capture button.
The platform announced the capability in June 2016 after it said it became the first to ever network to broadcast a 360-degree live stream during Coachella for more than 21 million people.
“We think this will offer you an entirely new, more intimate and spontaneous way to share your experiences with your communities,” YouTube said upon the launch at online video conference VidCon with creators like The Young Turks, AIB, Platica Polinesia, SacconeJolys and Alex Wassabi.
Per YouTube, streamed videos will have the same features as regular videos: They can be searched for, found via recommendations or playlists and protected from unauthorized use.
Further, YouTube said mobile live streaming will be fast and reliable as it has been working with hundreds of creators to refine the mobile streaming experience and, for example, learned to slow down live chat and to push for better streaming quality across devices.
What’s more, YouTube said it is also launching Super Chat, a live stream monetization tool available to creators in more than 20 countries.
“Super Chat is like paying for that front-row seat in the digital age: it lets any fan watching a live stream stand out from the crowd and get a creator’s attention by purchasing chat messages that are highlighted in bright colors and stay pinned to the top of the chat window for up to five hours,” YouTube said. “Super Chat gives viewers a chance to add a little visual flair to their chats and gives creators a new way to keep connected to their fans while earning a little money on the side.”
YouTube has been offering live streaming since 2011 and said a huge platform focus is to find new ways to let creators and viewers interact with each other. The most-viewed political live stream of all time was the 2016 US presidential debates. 2016 also saw the launch of the world’s first 360-degree live streaming support with full 4K video at scale, YouTube said.