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Ad of the Day: Gap looks to the past to inspire the future with 90s rewind

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By Gillian West, Social media manager

February 4, 2017 | 2 min read

Gap is looking to relive its 90s heyday with a new campaign that draws on the brand’s past to improve its future.

‘Generation Gap’ features the children of celebrities who starred in Gap’s 90s campaigns, including Demi Moore’s daughter Rumer Willis, and Diana Ross’ son Evan, as well as supermodel Naomi Campbell.

“The 90s is having a moment, and you could argue that no retail brand thrived as much as Gap did in the 1990s, so it made sense to dig into the archives,” commented Gap chief marketing officer, Craig Brommers. “The authentic heritage of Gap is something we’ll continue to explore as we look to modernise the brand.”

The campaign - which also features Mick Jagger’s daughter Elizabeth and Kim Gordon’s daughter Coco - sees the cast sing 90s hit ‘All 4 Love’ by Colour Me Badd, in the same style as it’s 90s ads.

The spot looks to promote the chain’s reissued archive items such as khakis, logo sweatshirts and t-shirts.

Gap: advert-body-2 by Gap

By Gap

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