Business on the Move: HTC, Virgin Trains, Hearst Magazines

HTC hands smartphone business to Forever Beta

Taiwan-based HTC has named London agency Forever Beta to lead the advertising brief on its global smartphone business. The first task for the agency will be to reposition the brand around its smartphone offering, which has already launched.

Virgin Trains has awarded its above-the-line creative account to Anomaly following a competitive pitch process involving Grey, Lucky Generals and Y&R. Anomaly replaces Krow, which had worked with Virgin Trains since being appointed in 2013.

The account covers creative for both its West and East Coast lines, the latter of which Virgin Trains was awarded control of last March. Unaffected by the pitch is Manning Gottlieb OMD, which handles Virgin Trains’ media planning and buying account, and TMW which oversees digital and CRM.

Hotel brands Novotel and Mercure have hired Doner London as their lead creative agency for the UK following a competitive pitch. The hotel brands have tasked Doner with the development of multi-channel creative campaigns spanning TV, content creation, social, digital and experiential. Mercure has also briefed Doner to bolster the customer experience and grow the brand across the UK.

Hearst Magazines UK has chosen Event Concept as its production partner for its 2017 event portfolio. The account comprises approximately 100 trade and consumer events including the Elle Style Awards, Red Women of the Year Awards, Cosmopolitan #fashfest and Harper’s Bazaar Women of the Year Awards, and Esquire Townhouse.

Thomas Sanderson has awarded Tug its £4m digital media account. The remit includes overall digital strategy, but focuses on digital acquisition through PPC, Display & SEO. Alongside strategic planning, Tug will be aiding Thomas Sanderson’s digital activity through targeted display awareness, paid search and data driven targeting and messaging.

Center Parcs has appointed Jaywing as its lead social media and CRM agency. The partnership will see the agency create and activate Center Parcs’ marketing activity across the brand’s social channels. Jaywing will also take a data-driven approach to assessing Center Parcs’ overall customer contact strategy; covering CRM, social, website and app. This will inform a new integrated strategy, designed to effectively communicate with guests at all points along the customer journey.

The Royal National Institute of the Blind (RNIB) has chosen Maxus UK as its new lead media agency. Maxus UK won the account without a pitch and is expected to begin working with the charity immediately. The WPP-owned group will handle media planning and buying and will work with the RNIB on data-led projects.

Legal services provider Gateley Plc has appointed midlands-based agency Connect to manage all of its marketing and communications in 2017.

Healthy pre-made food retailer Snap Kitchen has chosen Californian agency Supermoon as its first creative agency of record. Supermoon will be managing brand strategy and digital, video, out-of-home advertising and experiential creative execution for Snap Kitchen’s 45 locations across Austin, Houston, Dallas, Philadelphia, Chicago and Washington DC.

Jessica Goodfellow

The Drum's media reporter covering everything from publishing, TV, social media, radio and technology.

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