The amount of time consumers are spending on mobile is increasing, yet the advertising industry has so far failed to keep up. At a Drum event, James O’Connor, senior vice president of global sales at MediaLets said mobile has become an “afterthought” for advertisers – a mindset that is causing the ad industry’s downfall.
The Drum, in association with Video Intelligence - a predictive mobile marketing platform - brought together leaders from brands and agencies at a roundtable summit to explore how the ad industry can adopt a mobile mindset and create a vision for change in this area.
The aim of this report is to stimulate debate and conversation among both individuals and companies about how the ad industry can finally deliver the true potential of mobile advertising. The report outlines the top seven areas of focus to achieve this change. It is hoped that they will act as a useful catalyst for further debates and discussion.
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