Super Mario Bowl: Nintendo to debut at the big game with a Switch ad
Gaming giant Nintendo has never splurged on a Super Bowl ad, a surprising fact when you consider the fact that upstarts in mobile gaming like Clash of Clans, Mobile Strike and more, beat it to the punch.
Now, roughly a month before the 3 March launch of its next gen, on-the-move gaming console, the Switch, the company is hoping to capture as broad an audience as possible at the Super Bowl as it ensures its hardware can relive the mainstream success of the Wii.
The ad will cost the Japanese company more than $5m looks to leverage the time showcasing the inarguably unique features of the hybrid console.
There’s a 1:41 cut of the ad currently on YouTube although it’s likely the slot will see some major cuts to make it fit for broadcast.
Showcased are a series including Mario Kart, Splatoon, Legend of Zelda, Street Fighter, Just Dance and more. The ad features Imagine Dragon’s ‘Believer’ and will air on Fox on Sunday 5 February.
It looks like there will be no mention of using the Switch in the bathroom like there was with this German ad.