GroupM appoints Mindshare UK COO Paul Rowlinson to lead mPlatform
GroupM has announced that Mindshare UK chief operating officer Paul Rowlinson will take up the role of managing director at the group's data and ad tech unit mPlatform.
GroupM taps Mindshare UK COO Paul Rowlinson to lead mPlatform
Rowlinson has 22 years’ experience in the industry and has been at Mindshare for 13 of them, originally joining as head of investment and working his way up to his most recent role.
In his new position he will work closely with Alex Stil, president of mPlatform in the EMEA region to lead the team and work alongside media partners and clients.
"Paul brings a strong trading background and a passion to consistently drive the digital agenda for GroupM clients," said Nick Theakstone, chief executive at GroupM UK.
WPP-owned Group M launched mPlatform at the end of last year, promising an open 'universal ID' to provide clients with measurement capabilities across all sources of online media. Former Xaxis chief executive Brian Gleason was tasked with overseeing the outfit as global chief executive upon its launch.