Bravo partners with BuzzFeed to promote new scripted series Imposters

bravo_buzzfeed_imposters

Bravo next week is debuting a new scripted series, Imposters, that follows the life of an alluring con-artist who draws in victims emotionally before using and robbing them.

To promote the series, Bravo is partnering with BuzzFeed, which will include a custom 360 video experience and custom content that lives on buzzfeed.com. BuzzFeed continues to build out its branded content capabilities, but this is the first time they have partnered with a brand on a 360 video project.

The 'Are You Dating An Imposter?' experience will provide a 360-degree evaluation of fans’ romantic relationships, which, playing off a BuzzFeed staple, will be determined based on a series of questions. The experience will be available on BuzzFeed’s Facebook and YouTube pages on premiere day, February 7.

Other custom content that will live on buzzfeed.com includes:

  • 'I lived As My Alter Ego Character For a Week' – a custom post detailing a BuzzFeed employee’s transformation to their alter ego persona and the hilarity and hardships that ensue. Available 24 January
  • 'How Well Does Your Significant Other Really Know You?' – an interactive quiz that will allow fans to send a link to their significant other to see how well they know each other. Available 26 January
  • 'Married People Take a Lie Detector Test' – a humorous original short video in which couples find out how truthful their partners really are. Available 2 February
  • '10 Kick Ass Valentine’s Day Cards For You Ex' – a custom post highlighting humorous digital e-cards for fans to tell their exes how they really feel this Valentine’s Day. Available 6 February

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Adam Flomenbaum

Adam Flomenbaum is a global leading expert on social television, over the top platforms, TV Everywhere, and content marketing. Flomenbaum has written for Dime Magazine and Brooklyn’s Finest (ESPN TrueHoop). In January 2014, he began contributing to LostRemote, a leading social TV blog, and was named editor in October 2014.

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