Jonathan Durden left PHD in 2007, the last founding partner to do so at the agency. Since then, the man who says he is “always bored” has worked with The Ivy, has run his own men’s grooming brand, Below the Belt, joined MCBD (now Dare), and penned a novel.
Serial entrepreneur Durden now has another duty to keep him from boredom; he has taken on an advisory role in video advertising technology with AnyClip, a Tel Aviv-based company with offices in London and New York.
The company utilizes proprietary technologies to take licensed clips from things like movies and sports, and automatically analyzes and tags that video content, matching and blending the content with relevant ads, and serving personalized ads to consumers by predicting the content they are most likely to find compelling.
“AnyClip has a unique proposition, and almost limitless access to many priceless content assets. I am thrilled to be a part of this game-changing organization,” said Durden about his involvement.
“We’re excited that Jonathan has elected to join AnyClip and we consider his decision to bring a wealth of experience and boundless creativity to our advisory board to be a testament to the value we’re offering,” added Gil Becker, AnyClip president and CEO.
Adam Hopkinson, managing director of AnyClip, commented: “PHD is credited with inventing creative media in the 90s, and I believe together we have the opportunity to reinvent it today as we introduce content-driven, personalized video advertising to the market.”
AnyClip’s video ads currently reach more than 100 million unique monthly visitors worldwide. The company was recently recognized by Deloitte as the second fastest-growing company on the 2016 Israel Technology Fast 50 and 14th on the Technology Fast 500 EMEA list.