Publicis London has bolstered its creative department with the appointment of Polina Zabrodskaya as creative director.
Zabrodskaya, who joins from Publicis Italy where she was associate creative director, will be responsible for helping to drive the agency's agenda for innovation and develop integrated campaigns across Publicis’ clients.
She began her career at BBDO Russia where she spent six years as a senior copywriter and was the creator of Heineken’s award-winning campaign, ‘The Dilemma’ which picked up Gold at Cannes, A Grand Clio, Eurobest, and Epica gongs.
Zabrodskaya will report to Dave Monk, executive creative director, Publicis London. He commented: “Polina is the perfect hire for the department we’re building at Publicis London. A World Class creative talent. Smart. Ambitious. With an incredible reputation, and the work to back it up”.