Front office data, content explosion and ‘not the year of mobile’: what 2017 has in store for marketers

The Drum celebrated the wealth of content from its Predictions supplement last week with a breakfast discussion on what marketers need to know about in 2017.

We sat down in Inition’s Demo Studio with the event’s speakers and asked them: "What is your big marketing prediction for this year?"

Watch the video above to future-gaze with the likes of Pulsepoint, The Trade Desk and Adbrain, and click here to read more about the industry’s predictions for 2017.

You can keep up with all of The Drum’s events with our Diary.

Staff Writer

The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

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