Twitter enjoys record-breaking numbers with Inauguration Day livestream

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Over the past year, Twitter has been focusing on livestreaming partnerships and products, and the efforts have paid off.

The joint Twitter-PBS Newshour Inauguration Day livestream reached 6,824,000 million unique viewers (peaking at 377,000 concurrent viewers), making it the social platform's most-viewed livestream to date. Before Inauguration Day, the most-viewed Twitter livestream was BuzzFeed and Twitter’s election night coverage.

Inauguration Day was a top global trend on Twitter with 12 million tweets sent on the day related to the event.

Twitter partnered with a variety of news organizations, including CBS News, during the election to livestream major live events including both conventions, all four presidential debates, and election night. Election day was the most-tweeted day of the presidential campaign, with more than 75 million global election-related tweets sent.

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Adam Flomenbaum

Adam Flomenbaum is a global leading expert on social television, over the top platforms, TV Everywhere, and content marketing. Flomenbaum has written for Dime Magazine and Brooklyn’s Finest (ESPN TrueHoop). In January 2014, he began contributing to LostRemote, a leading social TV blog, and was named editor in October 2014.

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