La La Land dominates social chat during Oscar nominations

Ryan Gosling and Emma Stone in La La Land

The Oscar nominations saw one movie mentioned more than all the others put together on social media, hinting that at least the public think it stands a good chance of winning.

Data recorded by social media analytics platform Brandwatch from the start of the announcement at 5:18 am PST until 9:35am found that La La Land, which garnered 14 nominations, tying Titanic and All About Eve for most nominations ever, also received, by far, the most online mentions.

There were 117,084 mentions of the Oscars across social media, the split between the top nominated films is as follows, La La Land (10,281), Fences (2,089), Lion (2,040), Moonlight (1,710) and Manchester by the Sea (1,229), Hacksaw Ridge (481), Arrival (436) and Hell or High Water (129).

Of those expressing an interest in the awards, there were slightly more women than men showing an interest with the divide sitting at 51% female to 49% male.

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John McCarthy

John is an entertainment marketing reporter at The Drum. He writes about the amazing marketing stories coming from the movie, TV, music and video game industries. He's also the hunt for the weirder trends in marketing and advertising.

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