TurboTax unveils Humpty Dumpty as star of its Super Bowl spot
TurboTax revealed its latest star in a commercial that first aired during the AFC Championship Game Sunday night.
Humpty Dumpty made his ignominious debut in the official 45-second spot, first seen broken and bleeding yolk on the ground at the base of a wall. When the king’s men come to his aid to help put him back together, they discover that he fell off of the wall because he was doing his taxes on his mobile device. Humpty defends his actions, even while in traction in the hospital, since he says it’s easy to TurboTax anywhere with the mobile app.
The ad, which is currently up on the TurboTax website, is by Wieden + Kennedy, which has also done the "Relax, there’s TurboTax" spots featuring stars like Kathy Bates, DJ Khaled and David Ortiz. This spot, “Humpty Fall,” was directed by Ivan Zacharias.
The spot is part of a three-spot series, with one airing during the Super Bowl and a third spot afterwards.
"We're excited to once again be part of some of television's biggest live events at a time when taxes are top of mind for millions of Americans," said Greg Johnson, svp of marketing for Intuit TurboTax. "The Big Game and the Grammys give us unique opportunities to demonstrate—in an entertaining and memorable way—that with TurboTax, there's expert help, on demand in the palm of your hand."