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Team One Advertising Lexus

Lexus reveals extended version of its Super Bowl ad starring dancer Lil Buck

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By Kyle O'Brien, Creative Works Editor

January 23, 2017 | 3 min read

Lexus wants people to #ExperienceAmazing with its new spot slated for the Super Bowl, touting its sleek new Lexus LC 500 performance coupe and redesigned Lexus LS 500 luxury sedan.

Credit: Lexus

Credit: Lexus

Two versions of the spot, created by agency Team One, will be released. The first has been unveiled by Lexus, a 60-second extended version of its Super Bowl spot featuring the LC 500. The spot features dancer and movement artist Lil Buck moving to the music of Sia’s “Move Your Body.” The second spot, a 30-second version, will also include the LS 500 and will air during the second quarter of Super Bowl LI on Sunday, Feb. 5.

The spots show the parallels between the shapes and movements of the human form and the power and nimble nature of the new Lexus models. Lil Buck’s amazingly fluid movements are compared to both the body and the engine of the automobile, with a sort of symbiosis between man and machine.

The spots will both be tagged with the new Lexus tagline, Experience Amazing, which is uttered by the new voice of the brand, actor Minnie Driver.

“Lexus' newest models reaffirm the brand's performance, engineering, design, and craftsmanship prowess,” said Brian Bolain, general manager of Lexus Marketing. “The LC and LS were built from the ground up to satisfy the most demanding and discerning luxury buyers, and reflect a brand ethos that aligns with the world's best luxury lifestyle brands.”

In addition to featuring a standout performance by Lil Buck, known for a street dance style called jookin, the powerful “Move Your Body” track from Sia's current album (“This Is Acting”) drives the spot forward. “Man & Machine” was directed by Swedish film and music video director Jonas Åkerlund of Serial Pictures.

Team One Advertising Lexus

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