The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Author

By Laurie Fullerton, Freelance Writer

January 23, 2017 | 2 min read

The New England Patriots won the AFC championship last night against the Pittsburgh Steelers 36-17 on its home turf and prior to last night's game, CBS sports paid homage to the small dairy town that hosts one of the most successful football franchises in recent memory with its video "The Last Stop."

Narrated by rock star Jon Bon Jovi – who was in the owner's box at the stadium on game night – in a short video that began with CBS commentator Jim Nantz saying “The little town of Foxborough, 16,000 strong, hosting one of the nation’s biggest sporting events,” the cheeky video put faces to the name Foxborough, or is it Foxboro?

The town's name has been said hundreds of times on national TV and for a few Sundays every year, but “there are places in America you hear about all the time but never really get to know much about. This is one of them,” Bon Jovi says at the start of “The Last Stop.”

In the short video, the residents and the town’s quirks are profiled. From whether it is called Foxborough or Foxboro debate to Lawton’s Farm, located just behind Gillette Stadium, the little things that make the small town loved by their residents are on display.

In the final scene, as the video has shown how very quiet it is in the town, a man stands on the edge of his farm with massive Gillette Stadium behind him and says "this is an exciting place to live," without irony.

Football Super Bowl Marketing

More from Football

View all