‘You need to have a sustaining energy that can propel you’: Second Story’s Keri Elmsly on what it takes to be a great creative

The Drum recently caught up with Keri Elmsly, chief creative officer of Portland-based Second Story, to find out what she thinks it takes to be a great creative.

Elmsly believes that great creatives are able to embrace roadblocks and failures rather than become defeated by them. Instead of pitching an idea once and letting it die if it doesn’t work out the first time, Elmsy said that a great creative will continue to hone and sharpen the idea if it’s something they truly believe in.

“To have a long career and embrace your creative power, you need to have a sustaining energy that can propel you beyond doing things once and giving up,” she said.

As chief creative officer of SapientNitro-owned Second Story, Elmsly drives the evolution and execution of the studio’s creative vision. Last year, Elmsly was featured in The Drum’s Exceptional Women Out West podcast.

Her full interview with The Drum can be viewed above. Find out what Momentum’s chief creative creative officer Omid Farhang said when we asked him what it take to be a great creative.

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Minda Smiley

Minda Smiley is a reporter at The Drum covering creativity and advertising. Based in Philadelphia, she oversees creativity coverage in North & South America and runs The Drum’s weekly “US Creative Works” roundup. During her time at The Drum, she has covered industry events including SXSW, ANA Masters of Marketing, 4A’s Transformation and C2 Montréal and has interviewed dozens of creatives for The Drum’s “What does it take to be a great creative?” video series.

All by Minda