Labour hits back at Tories on NHS lines in first party political broadcast of 2017

Last night (18 January) saw the Labour Party release a party political broadcast lambasting the Conservative government for its alleged abandonment of the NHS.

The three minute, 40-second film is the first produced for the party by Krow since it was appointed to represent the party last November in anticipation of a snap election. The spot follows an actress walking around a deserted hospital as she lists the problems the NHS is currently experiencing.

At the end of the film, she promises viewers that Labour will make sure the health service gets extra investment.

Calculatingly the broadcast comes two weeks after the British Red Cross branded the current state of the NHS as a ‘humanitarian crisis’ on the grounds of long waiting times and a lack of hospital beds, an assessment the organisation refuted. It aired last night on BBC and ITV and has also been posted to Labour's Facebook and YouTube channels.

A spokesperson from Krow said: "This film illustrates Labour’s firm commitment to support the NHS that they created 70 years ago and their promise to protect it in the future."

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Katie Deighton

Katie Deighton is The Drum’s senior reporter for creative and video, based in London. She produces, films, presents and edits the title’s editorial video output, including series such as Anatomy of an Ad, Creative Pursuits and Why I Left Advertising, and manages its coverage of the creative sector. She also reports on the intersection between politics and marketing.

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