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Advertising Lucozade

Lucozade highlights its head of marketing vacancy using creative from 'Find Your Flow' campaign

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By Tony Connelly, Sports Marketing Reporter

January 18, 2017 | 2 min read

Lucozade Ribena Suntory (LRS) is applying the creative from its largest ever marketing campaign to an eye-catching job ad above the M4 motorway highlighting its head of marketing vacancy.

Lucozade's ad situated alongside the M4 as it passes through Brentford

Lucozade's ad situated alongside the M4 as it passes through Brentford

The soft drinks manufacturer used the imagery for its 'Find Your Flow campaign' on a digital billboard alongside the M4 in Brentford to highlight the unfilled role within the Lucozade Energy team.

The ad features the brand's famous Lucozade Energy bottle against a backdrop of the colourful imagery used in the campaign and includes the call to action ‘Be our New Head Of Marketing’.

“We apply our founder’s “Yatte Minahare – go for it” spirit to everything we do at Lucozade Ribena Suntory and relish tackling recruitment with the same creativity and passion we apply to our brand marketing," said Jon Evans, marketing director at Lucozade Ribena Suntory.

Evans added: “The M4 motorway advertisement allows us to reach in excess of 70,000 people daily, in a location close to our office. There’s no better time to join Lucozade Ribena Suntory; we’re a young and dynamic company, backed by Suntory that is known globally for pushing boundaries with drinks innovation.

Lucozade's £14m 'Find Your Flow' campaign was created by Grey London in 2015 and attempted to reshape people’s perceptions of the drink to encourage them to think of the brand beyond the confines of hangovers and feeling ill.

The job ad on the digital billboard went live today (18 January) and will be on display for two weeks.

Advertising Lucozade

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