Brass sharpens its focus on mobile with appointment of Sam Watson
Brass, a Leeds-based integrated marketing agency, has expanded its mobile marketing offering, with the appointment of Sam Watson to the newly created role of head of mobile.
The introduction of the new position marks an increased investment by Brass into mobile as an integral part of its customer acquisition, content and UX strategy.
Paul Mallett, managing partner at Brass, said: “In today’s omni-channel world, mobile has become the ‘go to’ technology for brands wanting to seamlessly connect and engage with their audiences. We decided that the time was right to further invest in mobile as a central part of our agency offering, both as a stand-alone service, and as an integrated touch-point within the customer journey.”
In his new position, Watson will be establishing the role, functionality and benefits of mobile within the Brass agency service offering and has already identified several key areas where he is keen to share his expertise.
Discussing his new role, Watson said: “In addition to offering stand-alone mobile-centric services Brass offers total integration of mobile into the customer journey; both as a marketing tool, and as a communications portal. This, for me, is a really exciting opportunity as Brass’ philosophy for all work is centred around consumer experience. The opportunities are endless for mobile solutions, be that short burst campaigns or helping clients reshape their offering with mobile at the heart of the strategy.”
Watson started his agency career at Brass as an account manager in 2009. Positions at Digital Welly and twentysix followed, where he specialised in the digital and mobile marketing, before returning to Brass.
He said: “It’s great to come back at a time when Brass is flourishing with new client and award wins, the atmosphere in the work place is exciting and every department has mobile on their agenda so I am going to be very busy here.”
Commenting on Watson rejoining the agency, John Morgan, chief executive officer of Brass, said: “We’re thrilled that Sam has returned to Brass, he has started to make a strong contribution to our business. We are confident that Sam’s extensive mobile and digital expertise will benefit our clients moving forwards.”
Brass employs a team of more than 90 at its Leeds head office, delivering services covering digital, advertising, design, PR, SEO, media, shopper and promotional marketing to clients including Kellogg’s, Ribena and First Direct.
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