Wix.com kicks off its Super Bowl 51 campaign via Facebook Live
Israeli website building company Wix.com is returning to the Super Bowl for the third year in a row with an “action packed” campaign that will make its debut on both Facebook Live and YouTube Live.
Credit: Wix.com
Anyone who is curious enough to see what the brand has in store for this year’s Super Bowl can tune into Wix.com’s Facebook page or YouTube account at 6 p.m. ET on Jan. 17 to check out the campaign’s launch spot. However, this spot won’t necessarily be the one that Wix.com airs on game day – the brand’s campaign is going to feature a “series of short films” that will be released up until the Super Bowl on Sunday, Feb. 5. Wix.com has not revealed which spot will run during the game.
Both the campaign and the company’s 30-second Super Bowl ad were directed by Louis Leterrier, who is known for his work on films including “Clash of the Titans” and “Now You See Me.” Wix.com also worked with San Francisco creative team Jeff Huggins and Andrea Janetos to create the campaign (the duo also helped create the brand’s first-ever Super Bowl spot, which starred several former NFL players).
“The Super Bowl is an amazing platform to showcase our talents, but this campaign is about much more than the commercial,” said Wix.com’s chief marketing officer Omer Shai in a statement. “It is an ongoing narrative about Wix and our customers, and our message about always enabling our users in a world that is often disruptive so that they can be heroes."
Last year, Wix.com partnered with DreamWorks Animation for its Super Bowl spot, which featured characters from the movie “Kung Fu Panda 3.”